Apple may enhance iPhone 17 costs with out pointing to tariffs

If you happen to’re contemplating buying an iPhone 17 when it launches later this yr, be ready for it to probably price greater than you count on, and never simply due to tariffs.

In line with the Wall Street Journal (WSJ), Apple is considering elevating the worth of its iPhone 17 fashions, anticipated to launch this fall. The reason being reportedly as a result of “new options and design adjustments” as a substitute of the Trump Administration’s tariffs on items from China, the place many iPhones are nonetheless manufactured.

Whereas tariffs should still play a job within the elevated price of an iPhone, Apple is reportedly involved that any potential worth enhance on the iPhone 17 fashions may very well be seen as being associated to tariffs, and an affront to the Trump Administration. For this reason Apple may play into the “new options and design adjustments” coming this yr as the rationale for the worth adjustments — not Trump’s tariff and commerce agenda.

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How a lot might the iPhone 17 go up by?

Apple might determine to maintain costs the identical

Pocket-lint / Apple

The WSJ’s report does not present specifics about how a lot the price of the iPhone may enhance. Presently, the iPhone 16 begins at $799, the iPhone 16 Professional at $1,000, and the iPhone 16 Professional Max at $1,200. If Apple decides to implement any worth adjustments, it might want to tread rigorously to keep away from irritating customers an excessive amount of.

Whereas Apple reportedly needs to justify its worth will increase with new options and designs, tariffs should still play a job, however the state of affairs stays risky. Lately, the US and China agreed to droop most tariffs imposed on one another whereas they bear commerce talks. Which means the Trump Administration’s reciprocal tariff on China, set at 125 p.c, will briefly lower to 10 p.c. There may be nonetheless an extra 20 p.c tariff imposed by the US on China earlier this yr, citing considerations over fentanyl coming into the nation from China. That makes the whole US tariff on imported items from China 30 p.c on the time of writing.

When the iPhone 17 collection launches this fall (presumably in September), who is aware of what the commerce state of affairs will likely be like, because it’s continually altering, so it is laborious to guage it primarily based on that. Theoretically, if Apple raises the worth of every mannequin by $50, I might see folks being upset, however not too outraged. Nonetheless, any enhance over $100 and within the $200 vary, I might see angering lots of people, and rightfully so.

When it comes to what to anticipate from the iPhone 17 collection, Apple is anticipated to launch a brand new ”

iPhone 17 Air
” mannequin, which is alleged to be an ultra-slim smartphone from the corporate, much like what Samsung is doing with the

Galaxy S25 Edge
. The iPhone 17 Air is rumored to interchange the Plus mannequin in Apple’s iPhone lineup, and measure round 5.5mm thick, the thinnest iPhone ever.

The

iPhone 17 Pro
is rumored to be present process a beauty change, that includes a brand new digicam bar design paying homage to the Google Pixel collection. The iPhone 17 Professional can also be rumored to be getting a digicam improve, with the power to

shoot in 8K
, and a

RAM upgrade
. Whether or not these adjustments, or any yet-to-be-announced shock alterations, will likely be sufficient to persuade folks to pay extra for the iPhone stays to be seen.

Apple is barely contemplating the transfer, so it might find yourself deciding to keep up the established order for costs this yr, maybe saving any worth will increase for its ”

product renaissance
” in 2027.

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