4 strikes that may assist the Pixel 10 beat the iPhone 17

The

Pixel 10
launch is on the horizon, and mirroring final yr’s

Pixel 9
reveal, it is anticipated that the telephones will likely be unveiled at a

Made by Google event
this summer season, probably in August.

Whereas the

leaks
present a reasonably clear view of what to anticipate from the Pixel 10 collection (spoiler alert: it is strikingly just like the Pixel 9), listed here are 4 issues I consider Google must do with the Pixel 10 to seize the hearts and minds of extra folks, together with iPhone customers who’re changing into disillusioned after Apple’s current missteps with Siri and Apple Intelligence.

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4

Go huge with Tensor

Google’s Tensor G5 chip must catchup to Apple and Qualcomm

One in every of Apple’s important benefits over Google is chipset design. Apple’s newest A18 and A18 Professional chipsets have extra uncooked processing energy than Google’s Tensor G4 chipset, which is present in your complete Pixel 9 lineup. Does the Pixel 9 really feel gradual or uneven throughout day-to-day use? Completely not. Nevertheless, if Google actually desires to steer extra Android customers and iPhone devotees to make the change, equipping the Pixel 10 with a extra highly effective chipset is important, particularly for players and content material creators.

The Pixel 10 is anticipated to characteristic a brand new chipset: Google’s Tensor G5. Though the precise velocity is unknown, leaks suggest that it’s going to not symbolize a big leap in efficiency. Nevertheless, there may be nonetheless hope for Google’s Tensor G5 chipset to exceed expectations. For the primary time, Google is reportedly ditching Samsung for the manufacturing of its Tensor chip and is as a substitute choosing a 3nm Tensor G5 chip produced by TSMC. In distinction, Samsung manufactured final yr’s G4 chip utilizing a 4nm course of. Some great benefits of the 3nm course of embody enhanced efficiency and effectivity as a result of smaller measurement of transistors.

If Google launches a considerably improved Tensor G5 chip for the Pixel 10 that competes successfully with Apple’s A18 Professional chip (and the upcoming A19), in addition to Qualcomm’s Snapdragon 8 Elite, it might appeal to many customers who’re justifiably involved about efficiency.

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3

Preserve the Pixel identification

Please preserve the digicam bar as is Google

Hyperlink Picture

A technique I believe the Pixel 10 might shine this yr is that if Google retains the digicam bar design launched with the Pixel 9 collection. Personally, I like that design, and if Google desires to keep up a novel identification for its Pixel telephones that clearly distinguishes them from the Galaxy S25 collection and the iPhone, then I consider conserving the Pixel 9’s digicam bar is one of the best ways to try this.

This yr, there was appreciable dialogue about digicam bars, notably since leaks counsel the

iPhone 17 Pro
will characteristic a big rectangular Pixel-like digicam bar that protrudes from the again of the cellphone. Moreover, there’s the

Google Pixel 9a
, which, in comparison with its predecessors just like the Pixel 8a and 7a, fully forgoes the digicam bar altogether. For my part, this considerably detracts from the cellphone’s identification. You may have a look at a Pixel 8a and the Pixel 9 and instantly acknowledge them as Pixels; you may’t fairly try this with the Pixel 9a.

Aesthetics matter drastically. For my part, the Pixel 9’s digicam bar design seems a lot better than that of the Pixel 9a and the leaked design of the iPhone 17 Professional. If the Pixel 10 desires to win over extra folks, conserving the Pixel 9’s glossy digicam bar is a straightforward manner to try this, particularly if Apple’s new iPhone 17 Professional design seems trying ugly.

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2

Put Gemini within the highlight

Google must placed on show its clear lead in AI

At Google I/O 2025, the tech large showcased its main advances with Gemini, its premier AI know-how. Google is investing billions of {dollars} and intensive growth assets into Gemini, and that is evident with options like

AI Mode
on Google Search, its Veo 3 video technology mannequin, Deep Analysis, and the brand new Gemini 2.5 Flash mannequin, which is smarter and sooner than earlier fashions.

If Google desires Gemini to be a key promoting level for its cellphone, it must exhibit with the Pixel 10 how folks can use it to reinforce their on a regular basis lives and the way it can accomplish duties that Apple customers can solely dream of with Apple Intelligence and Siri.

It is no secret that Apple has fallen behind within the AI race. At WWDC 2024, it showcased many options for Apple Intelligence, like on-screen consciousness, however under-delivered on lots of these commitments this yr. In March,

Apple delayed
“a extra personalised Siri” for Apple Intelligence till later this yr, with a spokesperson saying that it was taking the corporate “longer than we thought.” Rumors counsel Siri might even be glossed over totally by Apple at its upcoming WWDC occasion in June.

Google, you may have a transparent benefit with Gemini over Apple Intelligence, so make that recognized loud and clear with the Pixel 10.

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1

Aggressive pricing

Google, do not hike the value on the Pixel 10

There’s loads of financial uncertainty proper now, and a technique Google might win over shoppers with the Pixel 10 is by conserving the value the identical because the Pixel 9, or higher but, decreasing it if potential.

Tariffs have been on the minds of many shoppers. Each week, there appears to be a brand new concern about how tariffs might dramatically improve the value of electronics, like smartphones, laptops, gaming consoles, and extra. Not too long ago, President Trump

took direct aim at Apple
, threatening to impose a 25 p.c tariff on the corporate if it would not begin bringing iPhone manufacturing to the US.

Apple was already rumored to be

increasing the price
of the iPhone 17 collection this fall, and now with Trump’s tariff threats, that appears more and more probably. Google is not proof against tariffs, but when it desires extra folks to decide on a Pixel 10 this yr as a substitute of an iPhone 16 or an iPhone 17, it ought to preserve its present pricing or, higher but, barely decrease it.

The 128GB Pixel 9 at the moment begins at $800, the identical worth because the 128GB iPhone 16. If the value of the iPhone 17 will increase, the Pixel 10 could be in an excellent place if it stays at $800, however even higher if Google cuts the value a bit to entice shoppers.

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