The procuring occasion returns from July 8 to 11

Amazon has formally announced the dates for its subsequent annual procuring occasion, and there’s a twist this yr. Prime Day 2025 can be 4 days lengthy, operating from July 8 by means of July 11. A departure from earlier years during which Prime Day was a 48-hour affair, this yr the procuring occasion will span practically a complete week, bringing 1000’s of unique, Prime-only offers on the whole lot from electronics to vogue.

Along with spurring a lot of gross sales in a brief time frame, Amazon Prime Day has all the time been a means for the net retail big to extend the general variety of Prime subscribers. Prime Day isn’t essentially a perk of the $139-per-year service like entry to Prime Video content material or free two-day delivery are, however it actually helps that the majority offers you’ll discover on Amazon throughout the occasion are solely obtainable to Prime members.

With the occasion being 4 days lengthy this yr, we count on to see some one-day-only offers in addition to gross sales that span everything of Prime Day(s) correct. We normally suggest shopping for issues in your listing as quickly as you see them go on sale simply to keep away from the frustration that comes with gadgets promoting out, and this time is not any totally different. That is very true for offers that as listed as “restricted time,” or any Lightning Offers that solely final a couple of hours.

Prime Day in July has been the principle procuring occasion for Amazon for a decade now, however that hasn’t stopped the corporate from increasing the occasion’s attain. “October Prime Day” has change into a mainstay within the fall, and Amazon’s Large Spring Sale is a comparatively new procuring occasion that has taken place in March over the previous couple of years. No phrase but on if October Prime Day 2025 can be a factor, however we consider it’s virtually assured at this level.

If you happen to do plan on placing that Prime membership to make use of subsequent month, you possibly can flip to Engadget to seek out the tech offers value your month throughout the two-day occasion. Unsurprisingly, Amazon Prime Day is among the greatest instances of the yr to get Amazon gadgets, since most of them will seemingly be right down to all-time-low costs. However we additionally count on to see worthwhile gross sales on headphones, robotic vacuums, laptops, SSDs and far more. You can too observe Engadget Deals on X for the most recent information throughout Prime Day.